Along with banana bread recipes and “Tiger King” conspiracy theories, Google searches for “home workouts” skyrocketed in 2020 after the arrival of the pandemic. With people no longer able to head to the gym, searches were 350% higher than December 2019. More than 244 million Americans traded in their gym routines for online workout programs to help them beat the “Quarantine 15.” The combination of gym closures and record-breaking unemployment claims made the Internet the perfect medium for staying healthy during lockdown without breaking the bank.
From Tiger King to Chloe Ting: How fitness broke the Internet but not the bank in 2020
